Summary: RoleVector has a new visual identity: a V-shaped symbol (two vectors that also form a check), the Cobalto palette and the Space Grotesk typeface — across light and dark themes.

We rethought RoleVector's identity from scratch to better reflect what we do: bring your profile closer to the right job. The result is a more precise, modern and consistent brand.

What changed

A new symbol

The brand is now built on the letter V, formed by two vectors sharing the same origin: the reference (the job) and your trajectory (the candidate). The asymmetry creates a second reading — a V that is also a check, the approved match.

The Cobalto palette

We adopted Cobalto (#2F5BFF) as the primary color, supported by light and deep Cobalto. Surfaces use Paper (light) and Ink (dark) for strong contrast and readability in both themes.

Space Grotesk typography

The entire interface now uses Space Grotesk, a single typeface for headings, body and numbers — including the compatibility score.

Score with the brand gradient

The compatibility card now shows the score inside a ring filled with the brand gradient, turning the gradient into data: the better the match, the more the ring completes.

Logos, favicons and emails

We refreshed the signature, favicons, app icon and transactional emails to the new identity.